Posting free classifieds online is increasingly becoming popular among people these days. This trend can be largely attributed to the easy of advertising online coupled with its unparalleled return of income.
ROI or return on investment can be described mathematically as ROI = Output/Input – The higher this value the more attractive and fruitful the investment is.
To different businesses, output can be the number of visitors, conversions, sales or profits. Input is usually the money, time and efforts invested.
Here are the chief reasons why people post free classifieds.
- People post free classifieds as it substantially decreases the inputs - money, time and efforts.
- Money - No money is required as posting free classifieds, as the name suggests, is free of cost.
- Time and Effort - Time and efforts invested are reduced to a large extent as the process is fast and easy. All processes involved in posting – Registration, posting, editing and changing can be done in a few minutes. Talking of ease - one can post classifieds online from the comfort of one’s home.
- People post free classifieds because of its large potential - Although posting online consumes minimal money, time and efforts, it DOES have a vast potential. Everyone who has access to internet connection is a potential client. With the number of internet connection increasing every day, the potential is only set to increase in the future.
- People post free classifieds because it attracts targeted traffic - The availability of many categories to post advertisements to, leads to getting targeted traffic.
Visitors search for particular products and services under specific categories; and as you are offering what they are searching for, the chances of converting them into clients increase tremendously.
Buyers, at their end, are more receptive to advertisements under a category as they perceive them being from experts in that field.
For example, people wanting to buy or rent a home will browse the online real estate classifieds category, and in case your advertisement is there, you have great chances of converting them into clients.
All these reasons point that posting free classifieds online is the most effective way of advertising – one that brings the maximum ROI.