Some people mull over the difference between an online advertisement that attracts and converts a lot of visitors and one that is not able to do so (assuming that both ads are related to the same industry and are promoted in a same area).
The difference, most of times, is the adherence and non adherence to the basics of writing a good online advertisement. To make sure that your ads fall in the former category of ads, we list here the basics.
– Being honest means not misguiding the visitor and posting advertisement in the right category of online classifieds: Local, National, or International. Being factual entails telling the facts rather than stories and being relevant means sticking to the line of the advertisement and not straying into something else.
- Be Honest, Factual and Relevant
Describe your message clearly – Make sure that the message that you want to send out is without any ambiguities. After reading the advertisement, the reader should be having a clear picture of the product in his mind.
Create a concise yet complete message – Write concisely (no one has the time to read pages of information). Writing concisely, however, does not mean that you give incomplete information; incomplete information will lead to ambiguity and as mentioned above it is against the basics. The idea of writing concisely is trimming as much as fat, while keeping the body (read details) intact.
Upon writing an advertisement for say local classifieds, online posting should only be done only after you are very sure that your advertisement adheres to the basics. You should go through it again, this time putting yourself in the customer’s shoes. Ask yourself these questions –– Can I trust the writer of this advertisement (I haven’t met him)? Is the writer being honest, factual and relevant? Is the message clear and complete yet concise?
Once you are satisfied with the advertisement, get someone else to read it (do not tell him yet that this is your advertisement, just tell him that you read it on the internet and are seeking his advice). If the person thinks that you should call the writer then congratulations, you have written a good advertisement. In case, he does not, it is time you rewrite.
We are sure that following these guidelines you will come up with advertisements that are compelling, get noticed and bring you great results.
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